I just got back from an amazing week in San Francisco working side-by-side with the Niantic Labs Marketing UX Design Team, tackling a big project in a distraction-free workshop. Their office, culture, and the city itself made for such a cool experience—I even explored iconic spots like Castro and tried the (slightly terrifying) driverless Waymo cars. Between the work, laughs, and rekindling my love for Pokémon GO, it was a trip to remember!

Weusi is the sporting life-partner for people of color; The only one leveraging sport as a cultural currency for promoting an informed lifestyle of adventure for the BIPOC community. Here's how we crafted Weusi's identity.

Designing at the intersection of product and brand by building systems and experiences that are rooted in transparency for creators and brands who crave collaboration.