Kimberlee Marie Interiors
Enriching lives by transforming houses into homes.
Kimberlee Marie is a talented interior designer with a thriving business in Seattle making beautiful home spaces. As she looked to expand her business, we helped her build a strong foundation in her identity. Kim is passionate about creating spaces people can thrive and find rest in.
We began by diving into the deeply-rooted attributes that Kimberlee Marie finds important and from there built a name and visual identity. Along the way, we ensured every aspect of the identity we built would serve her business now and into the future.
Through this process, we uncovered the metaphor of the mirror, discovering that the spaces Kim creates with her team become a reflection of the needs and desires of those who dwell in the space. The mirror, like Kim also brings light into a space. This concept guided our approach to finding her brand's mark.
The brand also leverages a focused but flexible color palette that provides contrast across a variety of applications and seasons.
As we developed the Kimberlee Marie Interiors brand further, we explored how her brand might be displayed in other forms and connect with her social media presence.
Kimberlee Marie Interior's identity was designed with their next project in mind, a direct-to-consumer box to beautify home spaces. We called it Placed.
View Placed Case Study