We architect brands that last.

Anyone can design a logo. To create a beautiful brand that stands out from the crowd you’ll need so much more. Our collaborative, workshop-driven process enables us to capture the full essence of who you are while crafting a timeless brand everyone will remember.

Tip of the iceberg
Iceberg below the surface

Ultimately, it starts with you.

We always begin with our day-long Discover Workshop, where we uncover essential information that is core to your driving purpose. This is how we translate the fuzzy, grey areas into black and white for a more focused identity.

someone writing in a customized notebook with the text "The Main Idea"a woman organizing infomation on a whiteboard
a man creating a mind map

What We'll Cover

  • Industry Analysis

  • Anchor Points

  • Strengths + values

  • Naming

  • Stakeholders

  • Persona

  • Features vs. Benefits

  • Onliness Statement

What We'll Create

  • Name

    Our proven process will articulate the first word of your story.

  • Visual Language

    We develop a visual system that goes far beyond a single logomark.

  • Design Standards

    We take the guesswork out of implementing your new brand.

  • Launch Strategy

    We craft a custom strategy to successfully launch your new brand.

Does your brand work for you?

We partner with you at any stage to architect the perfect brand that will stand the test of time.

  • Brand Naming
  • Brand from Scratch
  • Brand Refresh

Featured Case Studies

  • Brand Naming — Denver, CO

    Salt Athletic

    Formally known as EVO, they were seeking to stand out from the clutter with a new name and brand that is unique to their industry and represents who they are. We took it a step further and called them Salt.

    See more
  • Brand Refresh — Seattle, WA

    Auxano Advisors

    Auxano realized after 20 years of service that they are communicating with a new generation of clients. This required them to evolve as a brand and we gave them the tools to do so.

    See more
  • Brand from scratch — Phoenix, AZ

    Voyce Threads

    Voyce wanted to give non-profits a voice while making a fashion statement. With a new name and a brand that goes far beyond fashion, we helped them show it off.

    See more

Your brand is an extension of who you are,
it’s personal.

A brand without meaning is like a boat without water. It is our passion to craft a brand that resonates deeply with your values and performs to your strengths. We call this identity architecture.

Ships of various sizes floating with one small red sailboat standing out

Let’s talk strategy.

Schedule a call with our Identity Architect and see if it makes sense to work together. Are you in Seattle? Let us buy you a coffee.