A fashion and lifestyle brand that complements your original style.
Finding the Perfect Balance
Rico carries a strong masculine connotation; it means strong ruler. Conversely, Lavender helps round out the name. The lavender plant is known for its sweet smell as well as its wide array of medicinal uses. Its association with natural beauty brings a feminine tone to the brand.
While these masculine and feminine aspects are both important to the brand individually, it is the balance between the two that is most representative of the brand, holistically.
When refining the existing mark, we brought forward this balance by including both sharp edges and rounded curves. In this way, the mark is neither too sharp nor too soft.