A real estate company embracing the beauty of the past and the possibilities of the future.
The Stratford Company wanted to revitalize their identity to connect with a new generation of tenants. Their name and messaging did not, however, connect with younger tenants looking to find places to live.
Meaning to be an omen of a particular outcome, the name Bode speaks to the promise of good things to come and operating from an ethos of looking to the future with optimism.
When developing the mark, it was important that the company name stood strong while paying homage to our admiration for timeless mid-century design. Built with the same precision and planning as the blueprints for a new building, the company name is slanted to run parallel with the structure of the panes to communicate their forward-thinking vision.
Bode's typography and colors reflect their appreciation for mid-century design. Their logo may be used to express and compliment the different locations and tenants they serve.
A standard property signage system was created to build consistency and community awareness of the Bode brand.
Properties share the same naming structure. We start with the brand name, followed by the property name, and use the brand colors dynamically to best match the personality of each property.
An angular slate pattern was created to add energy and character to brand touchpoints while working great as a tool for balancing compositions.
A no-nonsense wayfinding system was developed using natural language to avoid ambiguity and improve navigation for tenants.